Sunday, December 7, 2008

Sponsorship: BimmerWorld steps up

Apparently it's a numbers game, but if I spam enough people someone is eventually going to give in.

According to the 24Hrs of LeMons rules, sponsorship in the form of parts still counts towards the $500 total. But there's a loophole, the budget for safety equipment is unlimited. So I went on a quest looking for sponsorship in the "safety equipment" area.

Enter James Clay, owner of BimmerWorld and really nice guy. About 2 months ago I received an email from James offering some BimmerWorld/BMWCCA Club Racing gear as a perk from going to the BMWCCA Club Racing School. I must admit that I was initially a little starstruck: James drives a car in the Speed World Challenge Touring Car series. I intentionally don't look at the results of those races until I've recorded them on my Tivo. Then I watch James and crew on TV and hope that he does well. And he just emailed me, a mild mannered middle pack racer.

Once my excitement wore off, I got my schwag, and more importantly: now I had James' email address.

2 months later, when brainstorming about who could sponsor us in exchange for our plush sponsor package, James came to mind so I fired off an email. To my surprise, James emailed back that they'd be happy to help out with brake pads.

Performance Friction PF06's seemed to be the hot ticket, from the Bimmerworld site:

06 Compound - NEW!
This new compound represents the cutting edge of brake pad technology. Extremely long life, but with torque similar to 01, this pad will be the leading choice for endurance racing and a trackday pad. In our 2008 win at the 13 Hour at VIR, we used approximately 40% of the front pad and 25% of the rear - that
is incredible wear for a capable, full-race pad.

So we ordered 2 sets, subsidized by our new sponsor. Here's what arrived in the mail a few days later:

That's right, stickers! Well, and some brake pads. We put the pads on the car for the ThunderHill shakedown weekend and were very pleased with the performance. They feel like the PF01's, and hopefully the wear characteristics will be better.

So for the race the car will feature Bimmerworld stickers, Performance Friction PF06 pads, and we'll be diving deeper into the braking zones than all of our competition. Thanks James and Bimmerworld!

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